EA earnings came out about 10 minutes ago. (I am an analyst, therefore have CNBC on all day) EA reports 400,000 subscribers lost last quarter.
There was a debate about this for the longest time. Looks like it is over. I figured as much, as when you have only 5 or 6 people on a planet - it isn't a good sign. I loved this game, for about 10 hours, and then it was "blah".
It will be free soon, and a bad memory soon after that is my guess.