I'm not interested in reading 6 pages just to see if someone else has already said it, so I'm just going to say it:
Blizzard has been able to "skate by" for a couple of reasons.
- The writing isn't actually as bad as the people in this subforum like to suggest.
- Your average player simply doesn't care.
That's it. Your average player is playing this game to play with friends or to have fun with guildies/by themselves. The storyline is just flavor on top of that experience. This isn't a novelized series with a diehard fanbase that freaks out when the writer(s) forget established details -- it's a video game with a wide range of interests that fall primarily in the "interested in fun" zone and not the "deeply interested in the story" zone.
The writing in this game is never going to be aimed at the crowd that goes to college/university for literature. You aren't going to hear WoW brought up in comparison to Jane Austen or F. Scott Fitzgerald. WoW's is the kind of story where you benefit most from being willing to turn off those hyper-critical parts of your brain. If that's not something you're capable of doing, then, quite frankly, you'd benefit most from letting go because, otherwise, you're only ever going to be disappointed.