Yeah thinking about it I explore more this expansion than any previous one I remember save maybe Legion (and even that was mostly just in Suramar since I loved the zone). The fact that most of the continent rewards either gear or rep that goes towards cool cosmetics helps but the simple fact getting somewhere is actually fun, for the first time in WoW's history, definitely counts for something too. Plus the Isles are likely the most beautiful continent we've had since Draenor at least, if not Pandaria.