Originally Posted by
Nathanyel
The alternative is always not buying it. The mount itself is not for sale, it's an incentive/bonus for those purchasing the Virtual Ticket, or actual tickets.
Even if it was sold separately, it would be 25$ like other store mounts, and if 40$ is like 1000 to you, 25 is probably out of your league as well.
Want the mount? Pay the price. Don't want the mount? Do nothing.
I'm quite sure you have to pay more than 40$ to get boosted in Arena for the season's reward mount.