Just something I've been thinking about recently. I'm sure there are some people who have never canceled their subscription, not even once. I've been playing WoW on and off for the past few years, canceling and resubscribing each time I felt like it. However, I can not even imagine being continuously subscribed to WoW, especially for 7 straight years (since launch). Why would people do this? Has there not been a single month in the past few years that those people haven't played WoW?
I play tons of different PC games, and I'd get pretty sick of playing the same one every month for years and years on end without a break every here and there. Will those people remain subscribed till the end of time? I mean, to me that just doesn't make any sense. Even if you're a hardcore player, there has to be at least *some* point in time that you want to take a break and cancel for a month to try other games.
Then I hear of people who don't actively play, but stay subscribed "just in case" they ever feel like playing. Not only is that a waste of money, but it also reminds me of some old people (grandmas and grandpas) who are still subscribed and pay monthly fees for their old AOL dial-up accounts just in case they might want to use them... I actually know people who did this. Seriously baffles me.