Originally Posted by
Hyve
Yes, but it is done in a rather more enjoyable way then that.
Championing a Faction would require you to complete a "Test" for that faction on a daily basis, and once done, you'd be bestowed with a rather cool visual (Flag, Cloak, Glow, Tabard, Helmet, Something) that showed which faction you're representing.
Based on what you're representing, the quests in the world will change, and what you're doing is actually for the faction you're championing.
"Ahhh! You've gathered the crops I needed! Thank you! I'll be sure to tell Grand Master Mr Toodles (Faction Leader) of your assistance with us. Thank you!" You'd then need to return to the faction leader, or in some way interact again with the faction you're championing to get the bonuses and rewards. Making you interact with the faction you're representing should be vital!
But I don't want to have to do dailies all the time. I know for a fact that I'm the 5,687,834th person to do this quest, and next week it'll come around again! Although, that is an issue with the Quest / Daily design altogether.