Anyone who comes to the defense of this guy are idiots. You could argue he maybe shouldn't have lost his job, but that's about it.
Most large companies (and I would imagine Sherman-Williams will fall into this) have policies that cover:
- Using company equipment for personal use without written consent
- Taking photos/videos of company equipment, property or personnel without written consent from the company
- Quality standards of products
So now we have this rockstar who:
- Admittedly used company equipment
- Filmed himself using said equipment, on company property
- Contaminated the product
- Posted a video to the world showing himself doing as much
If a customer calls in and says "I want a refund on this can of paint, as there was a blueberry at the bottom of it, plus I want to you pay to strip all the paint I just used, and re-apply a new coat because I don't know if there be any long term hazards of uncontrolled biological material being mixed with paint." The company can try to claim "Well even though this guy has indeed filmed himself doing such a thing on our property, using our equipment and did it without any authorization, he totally only did it the one time. For reals."
It's messy, and an unnecessary headache.
If you don't discipline him, so expand on an analogy from @
Endus, what stops another employee from making a Tik Tok channel all about dipping your nutsack into different blended paints to show how close you can make the color to other fictional characters. "Check out these Smurf nuts, maaaan"
If he truly wanted to be a "marketer", go the whole way. I'll use this
one post:
"Aloe Vera ������new paint mixing playlist in the bio ������������ #blueberry #BearWeek #UnitedWeDance #BeatsDaisyChallenge #paint #vibezone"
And instead have something like:
"Aloe Vera on sale $3.99/gal, new mixing playlist in the bio ������������ #blueberry #BearWeek #UnitedWeDance #BeatsDaisyChallenge #paint #vibezone"
Instead of trying to reach the VP of marketing, he could have tried working with his local store, and tie it in with their current sales & promotions.
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His most popular videos are ones where he throws objects into the paint that aren't supposed to be there. That's not exactly "positive" advertising.