On the point of the store token or non token really comes down to how you like your exploitation. I would argue non token is more consumer friendly but its not a hill I would die on.
As for end game... they are two entirely different mmos with entirely different end game formats with a few similarities. I enjoyed FF but I had my fill of it not sure if I will go back for endwalker ( I don't know if it is even out yet). I can still respect it as its own game. I do get different vibes from the development teams though. WoW doesn't really understand its playerbase to any capacity and tends to enrage it then be baffled when it does enrage it.