http://us.battle.net/wow/en/forum/topic/20419283368
Come on... this is ridiculous. My friends who play this game will be buying their own copy on the release date. This is not the WotlK era where I could easily find someone who would pick my extra key up from me. I want the ability to get the included benefits of the digital deluxe edition with the CE.
My solution, allow anyone who activates their CE, and CE ONLY, within a week of the game's initial release will still receive the included benefits of the DDE.