Or maybe you just dont like PvP in the world?, its still players versus players there, even if you gank, or get ganked.
You mean "note quite as your friends advertised"
One sided or not, its still pvp, we've all been ganked, we've all done the ganking
How you adapt to another playing trying to kill you when youre not prepared is also a part of Player Versus Player.
If people dont like world pvp, there is no reason to ever roll on a pvp realm, as bgs and arenas will be available to you regardless.