That is until you get tired of the grind there and move onto another game and another and another.. This is the thing with all MMO's they all have a grind in some form it is how they keep the player coming back for more punishment..
The funny thing is that even other games have a grind to them all games do even Candy Crush Saga or Asphalt 8 have grinds to them.. Even The Sims 1 to 4 has a grind just cleverly disguised..