I did the content...to an extent. I just didn't do every single questing story in every zone, so I didn't get Loremaster (though I got it for almost all of the zones). I also didn't get Explorer, either, since I missed the upper-left corner of Azuna and haven't been back.
I like the quests, I enjoy world quests, raiding, dungeons, etc, but I don't care about flying so rather than stretch a little longer to make sure I did every quest and explored every zone I stopped when I was ready to do something else.