This isn't a bad thing. There are already 2 succesful MMOs with a heavy concentration on end-game, there's nothing wrong with Star Wars being somewhere for us to enjoy the journey. I'm mightilly enjoying the whole RP part of the game and it's good to get such a rich experience in a massively multiplayer environment (even if seeing a dozen other Sithquisitors with Khem does requiring some heavy-duty blinkering to keep disbelief suspended).