I actually prefer "generic"/simple/minimalist; which is why I love Fractal Design's cases.
I don't like "unique" cases with lots of unnecessary design quirks (like the
Thermaltake Level 10 GT for example). I'd rather have a simple rectangular case that is easy to build in (like the
Fractal Design Define XL)! And don't even get me started on people who ruin their builds with annoying fluorescent cable sleeves and LEDs! >=(
But I realize that everyone is different, and some people like that stuff.
I believe that the Switch 810 was designed for housing water-cooled setups, and the reviews seem to indicate that it is perfectly capable of doing so.