Thought of a counter to the magazine counter too. Look at it like this, each month, you can choose to pay for just that month, same a a magazine stand, or you can choose to sub for a year and pay it all up front. Just like with magazines, you get both. If you want to compare F2P to magazines, show me a successful magazine that sells it's articles one by one. You can still buy the ability to play each month, and cancel anytime, or buy the 6 month or year sub options, just like a magazine.