You don't think that there are players on these websites that don't currently play? Who may just believe that Blizzard has announced something and head to the Blizzard website for more info then possibly be enticed by some of the features/changes that have been added since their departure? Also Noobz is a toy-line, or action figure if you're insecure like that.
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Please read the entire thread before assuming that you can not import data from one trademark filing to a new one for the application process.