I have to agree, that kind of behavior is awful. I can tolerate Dungeons 2's tongue-in-cheek advertising of their company's other games cos the other stuff said is amusing and I like the gameplay. Skyforge's Premium award comparison is a bit tacky, but okay, it's free and the game is pretty, even if it still needs a LOT of work(functional keybinds for one).
This sounds like they're baiting you, as if you were a dog being told 'perform a trick and you get a nummy!' I was mildly interested to download and try it, but reading this changed my mind. Thanks for pointing it out.