I feel like Blizzard has deviated a lot from their stated goal of having the monthly reward be the item they expected most players to want to buy anyway.
The pet from December, the wrist watch in January, and most recently the pets from March and April are certainly major disappoinments in that regard.
Giving out items that would traditionally be on the cheaper side of Trader's Tender also feels bad as players have to spend more themselves buying the expensive stuff like ensembles or mounts.
At prices upwards of 850 Tender it leaves very little room to buy anything else for the month.