they desperately need to add another facet to the pvp side, preferably something that is persistent, and not q in so players aren't constantly getting bored with the same limited, almost crossover pigeon-holed activites they currently have between bg or arena or don't play wow
whether its bounty hunting, guild vs guild wars(would be awesome if you could declare war against guilds and fight anywhere/anyplace, even in town), guild houses that can be sieged that isn't instanced, etc....something needs to be added because the current options are way too narrow and unfulfilling unless you happen to love ratings and ladder competition to a fault
(this is a goddamn mmorpg btw, who would've known with how instanced and detached the whole pvp system is)