They have proven time and time again that they have absolutely NO idea what they are doing. However, to answer your question, this free to play style of SW:tOR is perfect for people like my little brother. He has no real interest in ever achieving maximum level. Instead, he would just like to log on and feel like a badass. Sure the restrictions will limit him; however, he gets a lot of what he wants out of the game.
This game has been disappointing from the start, why not continue down the path? There really is no recovering from what they did (or didn't do) to the game. We have seen a lot of MMOs completely flop over the years, none harder than SW:tOR in my opinion.