As far as the LFD tool and many other "features" addons and so on that are hot topics of the day I find it EXTREMELY refreshing that they are smart enough to include these in there game from launch. Far to many games lately have listened to the vocal minority and attempted to go with out them only to have to suffer the severe back lash of them not being included.
I have found myself on both sides of the debate both for and against on occasion but in the end I believe, and im glad to see that they do to, that its much smarter to be inclusive and actually let your audience "play they way they want to play" as seems to be their model than try to dictate how to play the game. In the end all it does is shoot yourself in the foot and cost development time as you end up trying to play catch up with features that should of been there already.
its smart, very smart to include these features and nice to see a developer recognize this from the get go.