[QUOTE=xanzul;20652520]Grind is the new buzzword when bitching about Wow and as such it has lost all meaning. Don't like something? Call it a grind no matter how nonsensical it is to do so./QUOTE]
The best part about spamming the word, regardless if it is applicable or not, is the fact that the only reason most of those players that "are forced to grind endlessly", do so, is so as to get to the level cap and... grind points. Because grinding justice/valor/honor/conquest points, coins, and all other currencies is sooooo much funner than doing quests. Anything but doing quests. In a role-playing game.
I wonder, have any of the people feeling so frustrated ever thought that, maybe, they are just doing it wrong? World of WarCraft is not a MOBA, to expect to have all different classes and specialisations ready to play with at once. Neither was the game made so you can have multiple alts for the various professions. A couple of characters, with whatever advantages that buys you is all a casual player is supposed to have. So, if you just "need" that fourth tailor, to make Imperial Silk, then you are willingly playing the game in a way it was not meant to be played. So there is no reason to complain about it.
All role-playing games have a levelling feature. It's one of the cornerstones of the genre, from table-top to digital. And the reason is so as to create and shape your own character, and adventure with him/her through the world of the game. Not to stand in a city and queue for dungeons/battlegrounds/pet-battles/etc. You are supposed to go out there and play. A bit of everything that you fancy. Most people seem to actually hate pretty much most of the activities in the game. So maybe you are playing the wrong game to begin with?
Levelling is already ludicrously bad. Storylines just don't have a meaning anymore, since the experiencer is such that a character hardly finishes a couple of areas in each expansion's content before being able to move on to the next. Perhaps what the game needs to make levelling more fun is more content really. 1-60 already features a few alternative routes, due to racial campaigns. Maybe it's a good idea for Blizzard to introduce more of those to the rest of the levelling experience.