Originally Posted by
cattywhompas
$15 isn't too much to me, it's more than $0 though.
That isn't the problem for anyone, the problem is they believe that you get what you pay for and if you pay for $0 worth of content, you get $0 worth of content. Blizzard employs psychologists (3 of them) whose job is to make you believe and feel what isn't necessarily true. They work on creating ideas that are incorporated into the game to increase addictive play and things just like this.
10+ years ago server costs were higher than they are now, they're lumped in with miscellaneous these days and are at an all time low, yet $15 is still the standard. GW has been going strong since 2004 without a sub.