Hello!
The title pretty much sums is up. I am working on my master thesis about gamification, advergaming, in-game advertising and its usability. For the analysis I'm doing, I need to make a small survey. Therefore I'd like to ask a small favor of you guys - filling in the following questionnaire. It will help me greatly with finishing the work.
I don't expect you to do it for free though. If you are a WoW player, you have a chance of winning any in-game shop item of your choice. Don't forget to enter your battletag or character name/realm at the end of the questionnaire. I will pick one of the names at random and contact you about it.
Sadly, since I only created the account recently, I am not allowed to post links and you will have to copy&paste the row.
goo.gl/forms/dm9gvcSGM2
Thank you kindly and good luck if you are entering the competition.
EDIT: I've been reminded by Flabberly to define product placement (later only PP) - thanks for that. I hope the following explanation is understandable.
In general, it's any kind of an existing real-life brand/product/known person involved with a brand wchich finds itself implemented in a visual, audio or audiovisual medium; with the primary intention of raising the revenue or simply increasing the awareness. Good examples are Aston Martin cars in James Bond movies, Coca-cola drinks on the table during a TV talk-show, EA games ad in a FIFA game or even mentioning a beer brand in a book. Since videogames indeed are a valid audiovisual medium, they're being used more and more often as an advertising tool over the past few years.