Price Changes for certain WoW EU Services on April 5
Originally Posted by Blizzard (Blue Tracker / Official Forums)
We carefully review the prices of our games and services in all currencies on a regular basis, and we occasionally need to make changes based on regional market conditions. Considering this, we’d like to let you know that we’ll soon be adjusting the European prices of some of the optional services available for World of Warcraft.

The new pricing, detailed in the list below, will start on April 5. Subscription prices will not be affected.
Item

Current Price - Euro

Price from Apr 5 - Euro

Price from Apr 5 - GBP

Name Change

€8

€10

£9

Helms

€12

€15

£13

WoW Token

No change

No change

£17

Character Transfer

€20

€25

£19

Race Change

€20

€25

£19

Mounts

€20

€25

£19

Premium Mounts

€25

€30

£27

Pet & Mount Bundle

€26

€30

£27

Faction Change

€25

€30

£27

Guild Transfer

€30

€35

£30

Guild Faction Change

€35

€40

£35

Character Transfer & Faction Change

€45

€55

£46

Character Boost

€50

€60

£49

Guild Transfer & Faction Change

€55

€65

£55

This article was originally published in forum thread: Price Changes for Certain WoW EU Services on April 5 started by chaud View original post
Comments 233 Comments
  1. caervek's Avatar
    Quote Originally Posted by xrcizer View Post
    basically everything is getting more expensive

    me sad now
    You have to understand, the cost of supplying these digital services has increased and so they have to find some way to increase profit (I know this is nonsense, that's the joke).

    - - - Updated - - -

    Quote Originally Posted by Onikaroshi View Post
    so really, fuck off, it may seem like a huge hike to you but its kinda nice seeing you get to pay just as much as us now for optional things.
    You do realise that you earn on average 25% more than us right? And you have a different economy where things cost different prices as a result.

    Blizzard trying to boost their profits by screwing over European customers sucks.
  1. MoonGateClimber's Avatar
    I definitely think prices are too high for this stuff in all currencies, but as the Euro and GBP have become closer in value to the USD due to declining conversion rate, it theoretically makes sense to raise the costs for these items. I still think it's a greedy move, but the logic is there. No one is forcing anyone to buy this stuff, and maybe I don't understand how it works, but isn't there zero point in realm transfers and guild transfers now thanks to cross realm?
  1. Nerovar's Avatar
    This has to be a joke, Blizzard. These are services that are (most of them at least) completely free on other MMOs yet they have the gall to even increase these prices because of what? These are automated digital services. They're literally worthless. This is such a disgusting move that I want to consider whether I still want to support any of their products.
  1. quizzlemanizzle's Avatar
    Goodbye WoW-subscription,

    total greed move, asking the prices of a full AAA title for basic and fully automated services that cost them a tiny fraction of what they are reeking in as profit.
  1. Felryn's Avatar
    idk why eu is complaining... NA had to pay this for years.

    it's greedy to raise EU instead of lowering NA, but they've had this model for years so they won't just change it like that sadly.

    if eu really wants to protest this, then protest the price lowering for NA too.
  1. Les Grossman's Avatar
    Quote Originally Posted by Alfador View Post
    I'm guessing concepts like inflation and exchange rates aren't things you're familiar with.
    Because surely you have an understanding of those concepts beyond the skin-deep Wikipedia level :P
  1. Nerovar's Avatar
    Quote Originally Posted by Felryn View Post
    idk why eu is complaining... NA had to pay this for years.

    it's greedy to raise EU instead of lowering NA, but they've had this model for years so they won't just change it like that sadly.

    if eu really wants to protest this, then protest the price lowering for NA too.
    No need to make this an EU vs NA issue. I think no one wants to pay more than a few bucks for these services. In my opinion they should just have a small fee so you wouldn't use these services all the time. But look at these prices... It's ridiculous. 60 € for a character boost? No thanks. I'd rather invite my family for dinner.
    Greedy companies like Blizzard are complete cancer. They possess no talent or originality but they do possess the audacity to make sure that everyone is paying insane amounts of money for their mediocre products.
  1. exeetor's Avatar
    Quote Originally Posted by Les Grossman View Post
    Because surely you have an understanding of those concepts beyond the skin-deep Wikipedia level :P
    You have no idea how economics work right?

    First and foremost, the overal sallery in some of the countries affected by this is prob half the sallery that US ppl have.
    And above that this is automated services. Costs Blizzard nothing to keep this up compared to other stuff in this game.
    Sure this would have been ok if you got a few transfers for free but this isnt the case.

    Nah this is a greed move and it reflects badly on Blizzard. Just cause 1$ ~= 1£ does not mean the prices should be the same.
    Its when sallery + cost of living = salley + cost of living in 2 countries THEN the price for this should be the same in those 2 countries. EU aint a country, and several of the eastern countries mean sallery is so low that this really hits them hard.

    Nah if anything this is services that should be free. Atleast character transfers/faction changes and other stuff that actually help ppl to keep playing. I dont care if mounts costs since they are just superficial and is only for fun. But having to pay for 10 chars to move to another server is just stupid.
  1. Schmilblick's Avatar
    They want to help Trump build his wall.
  1. Nelie's Avatar
    Hilarious how Blizzard can make poor decisions after poor decisions, I'm just happy I'm not playing _any_ of their games anymore, what a waste of money.

    All their announcements are highly amusing though, so It's worth checking back to this site from time to time, to get a good laugh.
  1. Hyz's Avatar
    I like how they ruined their own game and now increase costs for shit that should be free anyway.. oh well.
  1. Daish's Avatar
    Its just supply and demand ok learn economics guys
  1. Gilian's Avatar
    Quote Originally Posted by Alfador View Post
    I'm guessing concepts like inflation and exchange rates aren't things you're familiar with.
    No but I am familiar with greed and not being able to justify these price increases on services they probably have a 3000% profit margin on. Lol, gtfo of here with your inflation.

    Have fun everyone with paying a full AAA title price to skip half of the game. Thank all the people who didn't care back when they started with all these shady practices because "it's optional" or "it's not pay2win". They will be tweaking these systems over and over to make more and more money and it will negatively impact you even if you don't buy their services or cosmetic items. The game market is going to shit.
  1. Alfador's Avatar
    Quote Originally Posted by Gilian View Post
    No but I am familiar with greed and not being able to justify these price increases on services they probably have a 3000% profit margin on. Lol, gtfo of here with your inflation.

    Have fun everyone with paying a full AAA title price to skip half of the game. Thank all the people who didn't care back when they started with all these shady practices because "it's optional" or "it's not pay2win". They will be tweaking these systems over and over to make more and more money and it will negatively impact you even if you don't buy their services or cosmetic items. The game market is going to shit.
    So just as I suspected. This is just pure economic ignorance. It's pure supply and demand buddy. It's a luxury service that you don't need any have no reason to buy other than to not play the game in the first place. If you don't like it, you're under no obligation to pay for it. But no, nebulously blaming things you don't like on "greed" because you baselessly feel you're entitled to them is totally rational behavior...

    - - - Updated - - -

    Quote Originally Posted by Les Grossman View Post
    Because surely you have an understanding of those concepts beyond the skin-deep Wikipedia level :P
    Actually I do. Financial analysis and quarterly price adjustment on services was literally my job for 4 years. It's all supply and demand with a little bit of adjustment for exchange rates, taxes, etc thrown in. If you don't like the price, don't buy it. There's nothing "greedy" about selling a completely optional luxury service for a price that disincentivizes people from just using it flippantly.
  1. Die Hard's Avatar
    Wow, 30-40-50-60 € for a single line of code query (i'm programmer my self i understand how these things go) which is also automated, no manpower is needed to run these services what so ever. Greed is strong with Blizzard, it will be their downfall one day. I could have understand some symbolic price od €/$ 2-3 for these services so they are not abused but this is just disgusting, I mean, most of the games on steam cost less than to change a frickin race or server in WoW, SAD.
  1. KevinD's Avatar
    Quote Originally Posted by DysprosiumDy View Post
    By your logic why would you have to pay for ANY online game or service if that game or service had turned a profit already? Businesses need profit. The more a company earns, the more it can do to expand and create new things. You cannot blame the company for sticking to an optimal pricing system. Literally every for-profit company out there does that.
    I cannot? Why? If anything I did expect prices to be lowered, not raised. I don't understand why anyone would advocate for raising prices is 'normal'. Please don't feed me that inflation crap answer. Again, these are digital goods, not real world manufacturing. There is absolutely nothing stopping Blizz from lowering instead of raising prices.. the only reason is they want to squeeze more money from the service. I am not a lemon, I don't like to be squeezed.

    I fully understand Blizzard is not a charity organization and Activision always wants more but sometimes less is more.
  1. Mhyroth's Avatar
    Quote Originally Posted by Jaylock View Post
    Hmm... last time i checked raiding is able to be done *GASP* Cross Server!

    And Mythic raiding? Yeah, that applies to maybe .01% of the population? And not even that for those who want to raid but are on "dead" realms.
    Reading your comments make no sense at all but keep defending as you always do.
    I'll take my sweet time to see when you will finally grasp what "common sense" means.
  1. Cronnix's Avatar
    Quote Originally Posted by Alfador View Post
    I'm guessing concepts like inflation and exchange rates aren't things you're familiar with.
    Inflation and exchange rates are irrelevant for made up prices of digital services that cost Blizzard next to nothing. They aren't exactly losing money on this. Supply and demand? Yes. Also completely made up prices where they milk their customers just because they can, with "exchange rates" as excuse? Also yes.
  1. Kensio's Avatar
    This is some serious bullshit... the value of euro is dropping so they raising the prices, I wonder, when the value of the euro will go up will the prices go down? I doubt...
  1. Cows For Life's Avatar
    Is it because of declining currency or declining user base?

    In other markets like consumer electronics (e.g. digital cameras, personal computers) where number of units sold are declining and market size is shrinking, companies like Sony and Apple have resorted to significant price hikes (Sony's ILC, Apple's MBP line) in order to maintain revenue numbers.

    Anyone want to guess here?

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