Originally Posted by
Feril
The problem here is not the bonus... well, it is, but to be precise the problem is how that bonus is given (also, putting a quest to kill for gear only on one faction).
The bonus should be given, regardless of faction, only for dying. The more you die, the bigger the bonus, with a greater limit than just 30%. That's for encouraging people who die a lot to keep trying, because at least when they actually finish their quest, they'll get something for their time. That bonus will decrease if you kill people (faster if it's low level, or you're in a party/raid, camping or whatnot). If you just camp or abuse people, you get a debuff. That debuff won't reduce your rewards, but it will prevent the bonus for dying from affecting you until you've paid your dues.
The quest for killing the other faction should appear for both factions. Instead of a fixed number of kills, each player should be "worth" different, depending on their skill or kill-death ratio. There should be zero-progress-worth players, especially (albeit temporarily) coming out of flight paths or quests. Faction killers should be worth a lot (and this status should persist even if you disable war mode or disconnect).
That way, you don't get a bonus just for enabling war mode because it's "maybe dangerous". You get it if you actually suffer that danger. If you're good and don't die, you're already getting the bonus of doing your quests and killing people, and if you want that extra gear, you'll need to find suitable targets or else you'll be just giving other people a bonus and you'll be a valid target for abuse without getting a bonus yourself.
With these changes you weed out PvE players because they won't get anything just for enabling war mode, and the gear quest will require actual PvP instead of zerging flightpaths or quest areas. It's a bit more complex system, but at least it would be dynamic and faction independent, rewarding kills with gear and encouraging perseverance with bonuses.
Then, it's only a matter of making leveling 30% faster baseline (feels better that way :P) and returning Honor Marks world quests to the non-war mode world and everything will be fine.