yes.
actully not - they want to "make it longer" now that there is no TF to keep people farming
but it wil backfire already on week 1 with people rather qutting then struggling with normal difficulty
what could have worked is if they relase whole LFR open next week - this way casual guilds which will be unable to kill more then 3 bosses on normal would have content to do .
but blizzard is too stubbon to even consider they plans are flawed
look at idiotic amount of timegating with renown / ash - they know this expansion is bad - and bett everything on timegates
wait and see that in 2 weeks you will see another 6 months deal with transmog/mount