Well.. yeah.... that's pretty much exactly how I figured it to be. Space marine fan fic invading WFB.
I mean I totally get it, because Space Marines are GW's bread and butter. Like an absurd percentage of 40k players are all Space Marine players, with Chaos coming in a close second. WFB was not even on the map in their sales in comparison, even if I preferred the universe over 40k.
But what they've done to lore with the death of gods and the rebirth of new or different ones and tying that all with new technology and space travel and stuff is just too much.
As much as Warcraft has gone beyond the traditional 'high fantasy' tropes and delved into cosmic and space stuff, it still does so as a part of the fantasy universe. What Age of Sigmar does seems a lot more like trying to retrofit the best attributes of 40k in a Fantasy setting. I find it really odd, considering 40k itself had roots in fantasy (Orcs in space, Elves in space, Space undead etc) and Age of Sigmar has come full circle.