"So you are saying..." Lol. That's not what I said. I responded to someone claiming a wow cinematic is better than "most movies" which is simply not true. The compare well to middle of the pack movies, in both quality and substance, but couldn't hold a candle to the good AAA movies.
Also, it's only really fair to compare them to the same genre, fantasy, by far the least represented genre of the main ones. So immediately it is not even comparable to "most movies".
And lastly, they only need to entertain for a few moments, 2-3 minutes, not 2-3 hours. They also have the support of DECADES of secondary story telling and character development.
The visual quality has improved, obviously, but the last great cinematic they did was the death of the LK (spoiler alert, sorry) and even that is poorly written, the voice acting is a mix of brilliant and average, and it's under 10mins long.