This is what a trademark for a Facebook game application looks like:
Word Mark |
FARMVILLE |
Goods and Services |
IC 009. US 021 023 026 036 038. G & S: Computer game software; video game programs; computer software platforms for social networking; interactive video game programs; downloadable electronic game programs and computer software platforms for social networking that may be accessed via the Internet, computers and wireless devices; computer software to enable uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information in the fields of virtual communities, electronic gaming, entertainment, and general interest via the Internet or other communications networks with third parties; magnetic coded gift cards. FIRST USE: 20090619. FIRST USE IN COMMERCE: 20090619 |
Mark Drawing Code |
(5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM |
Serial Number |
85187825 |
Filing Date |
November 30, 2010 |
Current Filing Basis |
1A |
Original Filing Basis |
1A |
Owner |
(APPLICANT) Zynga Inc. CORPORATION DELAWARE 365 Vermont Street San Francisco CALIFORNIA 94103 |
Attorney of Record |
John M. Kim |
Description of Mark |
Color is not claimed as a feature of the mark. The mark consists of the word "FARMVILLE" written in all caps except the "i" with the "F" and the "V" larger than the rest of the letters. |
Type of Mark |
TRADEMARK |
Register |
PRINCIPAL |
Live/Dead Indicator |
LIVE |
There are keywords which indicate what the trademark is intended for. In the case of Farmville, the key identifiers are "computer software platforms for social networking." Those indicate that it is a software for a social networking site, in this case Facebook. Now look at MoP:
"Computer game software; computer game discs; computer game software and related instruction manuals and guides sold together as a unit; downloadable computer game software; computer game software downloadable from a global computer network; downloadable electronic games via the internet and wireless devices; interactive multimedia computer game program; mousepads"
Nothing in there indicates that the game would be an online platform like Farmville. There is no reason to trademark a game for use and distribution through disks if it isn't a game you will be selling in stores. You don't print instruction manuals and distribute them with discs for Farmville.