I don't think WoW has been close to 10 mil subs for many many years, probably mop days. Again classic does not need to be a massive financial success (although i believe it will be) to be labeled a success. This is a gaming company in 2019 that is actually listening to the players wants and they do truly seem to get it, as evidenced by no cash shop/wow token etc. They really could make millions if they implemented a WoW token on launch but because that takes so much of the core gameplay away they know its best to leave it out.