The idea was that each baked good would only cost you the proportion of $1 that you earn comparative to men (or, if you identify as a man, all baked goods would cost you $1). For example, for a woman of colour in the legal profession, a baked good at the stall would only cost you 55 cents.
Other university campuses and women’s collectives around the world have done it before – from campuses in the US charging more for white students than black students, to campuses in the UK only giving students the proportion of a cupcake they would earn in real life. This was not a new idea.
Far from simply starting a discussion about wage disparity in Australia, the online backlash over the Gender Pay Gap Bake Sale brought to light hundreds of other issues of gender inequality, from sexual violence and threats against women, to why we still need feminism in the 21st century. This bake sale did its job and more.
We had students who had previously dismissed the idea of feminism approach us at the bake sale, purchase an item and explain that they “didn’t believe feminism was still needed until reading the comments posted online.”
These comments, posted by anonymous keyboard warriors (those who love to sit behind their computer screens and attack people changing the world) threatened violence against attendees and organisers of the bake sale, with posts including:
“I’m so glad I know this event is on, now I won’t have to sort through all the ugly chicks when I’m out clubbing cos they’ll all be at feminist week instead”
“Kill all women”
“I’d punch a chick if she winked at me at the bake sale”
“Females are fucking scum, they should be put down as babies”
“I want to rape these feminist cunts with their fucking baked goods”.
The bake sale may be over, but this discussion is just beginning.
And it all started because a couple of male students were upset that they would have to pay $1 for a cupcake.