Why does Diet Coke seemingly target women in their advertising

[Deleted]

Granted I think Diet Coke is awful but is the advertisement tactics based on the assumption most women diet and nothing more?

[Deleted]

Why do you think it is awful? Purely because of the taste?

[Belize]

Coke confirmed sexist.

Or it could also be that in an effort to include women in absolutely everything, they will show up in absolutely everything more often.

Take you pick they're equally as likely.

[Deleted]

[Deleted]

Wasn't light more for women advertise wise, and coke zero for men?

[Deleted]

Why do you think it is awful? Purely because of the taste?

It tastes awful

[nextormento]

Ever notice how the products advertised to males are almost exclusively niche, while the ones advertised to women are both the niché ones and the mundane ones that could be gender-neutral?
Maybe they represent a bigger share of the consumer base.

[Netherspark]

Because it's "diet" coke - it only exists to appeal to weight-concious women.

Why do you think it is awful? Purely because of the taste?

It's coca cola... it's liquid diabetes in a can. And yes, it tastes like shit too.

[Deleted]

Ever notice how the products advertised to males are almost exclusively niche, while the ones advertised to women are both the niché ones and the mundane ones that could be gender-neutral?
Maybe they represent a bigger share of the consumer base.

Depends what you mean, there's certainly a number of mundane products targetted at men too (snacks, fast food, etc)

[tehealadin]

Patriarchy confirmed. Trying to make women consume less sugar to conform to unhealthy body stereotypes and white heterosexual cis male fantasies.

Ever notice how constipation relief is only ever advertised towards women? I have only ever seen 1 advert on TV featuring a man for constipation relief.

I assume it has to do with the makeup of consumers. That or......PATRIARCHY.

[Baracuda]

Wasn't light more for women advertise wise, and coke zero for men?

This is the correct answer to OP's specific question.

[Deleted]

Because it's "diet" coke - it only exists to appeal to weight-concious women.

Or fat men thinking a Diet Coke will balance out three cheeseburgers

[Deleted]

It's coca cola... it's liquid diabetes in a can. And yes, it tastes like shit too.

It... does not contain sugar. You know that, right?

[Deleted]

Because women by average care more about being visually attractive.

[Deleted]

It... does not contain sugar. You know that, right?

Normal Coke does Diet just uses sweeteners

[Deleted]

I don't know, but I know it's fucking disgusting.

Like please, get some taste if you drink that stuff.

[Johnkie]

Granted I think Diet Coke is awful but is the advertisement tactics based on the assumption most women diet and nothing more?

if you havent noticed they kinda advertized coke zero for men...
Guess not enough men bought light.

[lonely zergling]

Coke zero is advertized for men, light is for woman.



Clearly targets men.

[Deleted]

Because traditionally, women have been more consious about their weight.
The fat acceptance thing is very new (and stupid), the the old commercial tactics is still worth using.

However, since Arnold won the Mr. Olympia, men have become increasingly consious about their weight and body, so new generations of diet-soda advertisements will increasingly target men.

[p291u]

Men place less importance on their appearance than women do on theirs for obvious biological/mating reasons. Women also have to consume less calories than men to maintain a healthy weight. It's for these reasons that women are more receptive to things like dieting. They target women because it works.