And this is why these movies fail. Nobody's interested in a lab movie based on demographics and ratings. When you have decided "Oh, this is going to be a family movie" that's where your demographic study should fucking end. Beyond that, just make a fucking good movie and try to not totally bomb at the office with some bullshit like pampering to some bullshit sociologists idea of a perfect demographic rating scheme...
Why does GoT rock the boat these days? Because Martin doesn't give a shit about an easy story, because he kills main characters and shocks people because the story demands it. Fuck the pampering, give us real grit, or a good plot twist, or a genuinely funny comedy. Heck, even proper slapstick is better than tryhard bullshit like some of these movies are. I love Sandler, but some of his movies are just pathetically unfunny because they try too hard.