Failure ?? There is nothing more that i wish than for new guilds to make Method, Exorsus fight for the number 1 spot. The more competitors there are the better the race is. All i am saying the way your guild leader is advertising and talking about wow and the community, can bring nothing but a toxic reaction from the community.
I do wish all the best for your guild and i actually hope you could give the top guilds a run for their money, cause that would make everything much more intresting.