Given that there are many problems currently facing the game, how would you feel about Blizzard giving you the option of paying extra every month for a "premium membership"? Perks could include:
-Priority login queues (important for raiders on patch days and expansion launches)
-Free race and faction changes
-Priority server connection
-(In SL) free instant Covenant changes
Basically it doesn't impact much but gives raiders an easier time adjusting to meta changes.