Sorry but they are not pushing it, they are warning people in good time that it will go away, becouse people would go insane if it just vanished without warning and your reading into it as they are pushing it becouse you think its the easiest way to get gold.
What would it take to buy tokens to buy it.
Price 5.000.000 gold
Not sure about tokens but lets say 20 dollar for 200 000, then you would need 25 tokens for 20 dollar each so 500 dollar.
Are you so stupid that you spend 500 dollar to afford a mount in a game, then maybe you should have a parent monitor what you spend your money on.