I don't mean this towards you - but "duh"? Companies only ever care about what's best for their image. There's no point in holding out catching flak where the potential for damage is greater than the potential for "sticking with someone". Hell, why do you think Nike and the like shove all this BLM shit down the throat? It appeals to their demographic. It's nothing but good PR for them. A few people who disagree with it burning their apparel is way less than the silent majority who will give them $200 for a pair of damn shoes.